Campaign details
Brand: TramontinaLead agency: J.Walter Thompson BrasilRegion: LATAM
Strategy
Objective
To show a pan is a world of possibilities, we decided to open millions of new ones: transforming the songs of the Spotify platform catalogue into flavors.
If music had a taste, what it would be? To answer this question, we used the concepts of synesthesia. Correlated musical parameters of the biggest music platform of the world with cooking ones. Created a huge ingredients database with information in all of these parameters that, combined, generate unique recipes for each song. A digital experience where...