Campaign details
Brand: TurkcellAgency: HypeRegion: EMEA
Strategy
Objective
We knew that users were surfing the internet at night. We set out from this insight and decided to analyze the relationship between those who can't sleep with turkcell.com.tr traffic. When we determined that we had users who preferred us for night shopping, we decided to design a special landing page for them and for all those who cannot sleep. We created special promotions for the products that users are most interested in. These promotions were valid only at certain hours of the night.