Campaign details
Brand: ViettelPayAgency: Dentsu RedderRegion: APAC
Strategy
Objective
Tết is the most eagerly awaited holiday for all Vietnamese people except maybe the festival of joy. However, it brings along with it the pressure of saving money for gifts and celebrations while the booming amount of transaction over the Tết period makes it a little complicated. Many people are still unfamiliar with mobile and electronic payment options!
ViettelPay – launched in 2019 – is a mobile payment app and digital bank service that functions without a bank account, offering everyone the ability to make transfers,...