VinFast: VF e34 – launching Vietnam's biggest pre-order campaign of all-time

VinFast, a car manufacturer, launched a campaign in Vietnam to introduce the first Electric Vehicle (EV) car to the nation.

Campaign details

Brand: VinFastLead Agency: Pencil Group / Hakuhodo / AuroraRegion: APAC

Strategy

Objective

Vietnam, one of the fastest growing economies in the world, is a place for innovation and new consumption trends. For almost 30 years since the economy opened its doors, foreign car brands ruled 100% of the market, until the first VinFast cars rolled out to the streets two years ago and soon dominated the market. With the ambition to create a better future for everyone, VinFast wanted to introduce its and the nation's first EV car, creating a new industry.

We...

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