Campaign details
Brand: VinFastLead Agency: Pencil Group / Hakuhodo / AuroraRegion: APAC
Strategy
Objective
Vietnam, one of the fastest growing economies in the world, is a place for innovation and new consumption trends. For almost 30 years since the economy opened its doors, foreign car brands ruled 100% of the market, until the first VinFast cars rolled out to the streets two years ago and soon dominated the market. With the ambition to create a better future for everyone, VinFast wanted to introduce its and the nation's first EV car, creating a new industry.
We...