World Mobile: World Mobile Launch

World Mobile, a mobile phone network, increased app downloads in Turkey by launching a series of TV ads tailored to different audiences depending on what programme they were watching.

Campaign details

Brand: World MobileAgency: RafineriRegion: EMEA

Strategy

Objective

Our main goal was to introduce the renewed World Mobile, to increase its awareness, usage frequency and number of downloads by explaining its advantages and opportunities. World Mobile had to represent the advantages and convenience in the minds of the consumers, who always want to gain advantages, discounts, convenience and points while shopping. We needed to create a sense of curiosity about World Mobile and ensure that consumers downloaded the app. In addition, we had to make World Mobile use a habit for consumers.

Target Audience...

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