Campaign details
Brand: YaleAgency: TenMax Ad Tech LabRegion: APAC
Strategy
Objective
For many international businesses, breaking the glocalization walls – and winning acceptance of foreign products among a local audience – is a difficult challenge. Yale, a global leader in digital door locks, is no exception.
As one of the brands represented by ASSA ABLOY, a leading global player in the smart door lock market, Yale provides door-opening solutions focusing on the field of electronic door hardware that is popular among the construction industry and professional architects. To grow and broaden its business scope globally,...