Campaign details
Brand: Yalı SporAgency: NeodigitalRegion: EMEA
Strategy
Objective
Brand keyword search traffic is the most lucrative and cost-effective traffic source for almost all brands. But when its volume reaches a certain level, it requires investing in media in bulk to increase its volume more. In such a situation, we were unable to invest more in brand keywords because it had reached its limits, we had to find a way to double up in e-sales and do it by increasing the share of non-brand keywords in the total revenue.
Our campaign objectives were to reduce...