Zwitsal Baby Shampoo

Infant shampoo brand Zwitsal created an augmented reality gamification strategy to drive children to play outside to showcase its sun protection capabilities in Indonesia.

Campaign details

Brand: Zwitsal Baby ShampooLead agency: Mindshare IndonesiaCountry: Indonesia

Strategy

Objective

Kids are all about playing, however due to rapid growth of smartphone usage, parents today leverage this device to make their kids stay under the roof and play on their parents phone.

Target Audience

Kids and their Parents

Creative Strategy

Reach kids and their parents using precise marketing, in gaming platform.

The idea was to get users hooked to the game ,thereby keeping them outdoor for a longer period of time.

Realizing the trending tech of augmented reality.

Pokkt created an engaging AR...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands