Campaign details
Agency: MullenLowe ProferoClient: MoleskineCampaign Name: Global ecommerce platform redesign for Moleskine
Moleskine.com lacked the vision the brand's heritage merited. Its online home needed to be set apart from competitor brands, and also from the e-commerce giants benefitting from the accelerated growth of online shopping during the pandemic.
Strategy
Despite the brand's strong design credentials and prestigious creative heritage, by summer 2020 Moleskine.com felt like a destination for doodlers and daydreamers. It was an iconic brand that must be put back on its pedestal.
For the redesign of Moleskine.com,...