Campaign details
Brand: MotivBrand owner: MotivEntrant company: Voskhod, EkaterinburgMarket: Russian Federationn FederationSector: Telephone & internet servicesMedia channels: Competitions & contests, Online video, Online display, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Motiv is a local Russian telecom operator that presents decent competition to federal companies on the territory of the presence. Before the start of the campaign it was perceived as "boring" and "outdated" by the younger audience.
Over the year 2020 and beginning of 2021, we managed to ensure a notable...