Campaign Overview
"Despite controversies around privacy, hacking, fake news and other negative aspects of the online life, the world continues to embrace the Internet and social media. With a million new people around the world adopting online every day, consumption of digital information shows no sign of slowing. 45% of the world's population are now social media users: a whopping 3.5 billion people"
We Are Social, Global Digital Report 2019
In today's age of digital media consumption, travellers are increasingly turning to social media platforms such as Instagram, to make travel decisions. Instagram, which has more than 500 million active users,...