Narendra Bhawan Bikaner: Ode to the Last Maharaja

Narendra Bhawan Bikaner, a boutique hotel in India, created an influencer outreach campaign on Instagram that encouraged users to travel to its hotel through fear of missing out.

Campaign Overview

"Despite controversies around privacy, hacking, fake news and other negative aspects of the online life, the world continues to embrace the Internet and social media. With a million new people around the world adopting online every day, consumption of digital information shows no sign of slowing. 45% of the world's population are now social media users: a whopping 3.5 billion people"

We Are Social, Global Digital Report 2019

In today's age of digital media consumption, travellers are increasingly turning to social media platforms such as Instagram, to make travel decisions. Instagram, which has more than 500 million active users,...

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