Campaign details
Brand: National PicklesBrand owner: National PicklesEntrant company: National Foods Limited, KarachiIdea creation: Brainchild Communications, KarachiMedia: Brainchild Communications, KarachiMarket: PakistanSector: Sauces, seasonings, condimentsMedia channels: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
Pickles is one of the most important condiments which is used alongside everyday food by Pakistanis. However regular pickles are messy and requires a lot of hassle to eat and not very suitable for on the go usage. Hence prompting the introduction of Crushed Pickles which was...