Campaign details
Brand: Nationwide Building SocietyBrand owner: Nationwide Building SocietyEntrant company: VCCP, LondonMedia: Wavemaker, LondonMarket: United KingdomSector: BanksMedia channels: Television, Video on demandBudget: Over 20 million
Executive summary
Nationwide is a building society which is like a bank, but owned by its members rather than shareholders. As the UK's largest building society, Nationwide is strong in mortgages and savings, but its weakness in current accounts put it at a disadvantage. To level the playing field, Nationwide needed to continue to grow mortgages and savings, and...