Campaign details
Brand: NesprayAdvertiser: JustpalmCountry: South Africa
Strategy
Objective
The objective of the campaign was to educate Nestlé NESPRAY shoppers about the product benefits, to regain market share and build strong brand relevance with shoppers. The campaign performance was measured through, WhatsApp / USSD entries, product sales and Facebook LIVE engagement.
Target Audience
The intended target market was mothers, care-givers and homemakers, from all races, LSM 5 to 7 and between the ages of 25-65. They have access to disposable income and they can afford to purchase the product.
Creative Strategy
In-store banners introduced the...