Campaign details
Brand: Nestl� FitnessBrand owner: Cereal Partners WorldwideAgency: FP7 McCann DubaiMarket: LebanonIndustries: Breakfast CerealMedia channels: Content marketing, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
In a declining category, with low marketing budgets, we relaunched Nestlé Fitness bars and built relevance with young Lebanese women, driving purchase.
We did so by avoiding a typical brand campaign. In a time when expensive influencer marketing is viewed with scepticism, we picked a real Nestlé Fitness consumer through social media and made her our influencer.
With Nelly...