Netflix: The power of story

Netflix, a video streaming platform, launched its global campaign One Story Away to define its own brand story.

Sometimes the simplest answer on the table is the most powerful one in the room. This is a story of carving single-minded simplicity out of immense complexity. About how when you're given one of the most recognized brands in the world, and you're tasked with articulating its core positioning platform, you have to craft something that flows naturally from everything they've ever done but also provide a fresh pivot that feels right for the now, and a rallying cry for brand lovers to identify with long into the future. About finding the words for an organization so complex and...

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