Campaign details
Brand: NeuroGen Brain and Spine InstituteBrand owner: NeuroGen Brain and Spine InstituteAgency: TBWA\IndiaMarket: IndiaIndustries: Healthcare services, providersMedia channels: Content marketing, Events & experientialBudget: Up to 500k
Executive summary
In India, mental health is largely a conversation among adults. However, the foundations of good mental health are laid in childhood. Schools lack mental health curricula and parents are busy. As a result, children are often left to deal with their emotions alone.
One Mindful Mind tackled ‘taboo’ mental health issues in a non-prescriptive manner that was...