NeuroGen Brain and Spine Institute: One Mindful Mind

The NeuroGen Brain and Spine Institute in India identified a growing problem of childhood mental health problems, so it designed a conversation-starting toolkit to help parents talk to children and foster psychological well-being.

Campaign details

Brand: NeuroGen Brain and Spine InstituteBrand owner: NeuroGen Brain and Spine InstituteAgency: TBWA\IndiaMarket: IndiaIndustries: Healthcare services, providersMedia channels: Content marketing, Events & experientialBudget: Up to 500k

Executive summary

In India, mental health is largely a conversation among adults. However, the foundations of good mental health are laid in childhood. Schools lack mental health curricula and parents are busy. As a result, children are often left to deal with their emotions alone.

One Mindful Mind tackled ‘taboo’ mental health issues in a non-prescriptive manner that was...

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