New York Post x FOX: 9-1-1 Lone Star

Broadcaster FOX attracted viewers in the US to its 9-1-1: Lone Star series through a sponsorship deal with the New York Post that included premium print and digital ad placements, social media amplification, and a branded food truck.

Campaign details

Brand: New York Post x FOXBrand owner: FOXLead agencies: Post Studios, New York Post, MediahubContributing agency: SweeteryMarket: United StatesIndustries: Events & experiential, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Social mediaMedia channels: TV channels, services , programmesBudget: Up to 500k

Executive summary

To drive tune-in for FOX's newest series 9-1-1: Lone Star, the New York Postpartnered with FOX on a completely custom multi-platform campaign that included premium print and digital ad placements, social media amplification, and an...

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