Africa's prospects: Macro environment, business, consumer and retail outlook indicators

This report offers a comparative study into the true potential of, as well as the market opportunities in, different Sub Saharan African (SSA) countries.
  • 6 out of the 10 fastest growing economies in the world are in Africa.
  • SSA had a GDP growth of 4.5% in 2014 - outstripping the levels in high-income countries and most of the developing world (excluding China).
  • African countries have increasing consumer spending potential and are a fertile environment for local, regional and global companies to grow.
  • The report complements macro-economic data and business prospects with relevant consumer and retail information which highlights the distinct conditions within individual countries....

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