Nike: Air Max Graffiti Stores

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.

Campaign video: Nike – Air Max Graffiti Stores

Selected creative: Nike – Air Max Graffiti Stores

Credits

Media agency: Wieden+Kennedy São Paulo / AKQA São PauloExecutive Creative Director: Hugo Veiga / Diego MachadoGroup Creative Director: Renato ZandonáAssociate Creative Director: Pedro AraujoArt Director: Christiano VellutiniCopywriter: Guilherme PinheiroAccount Director: Aline GarciaAccount Manager: Murilo CandelotPlanning Director: Luiza BaffaPlanner: Renato MigroneAgency Producer: Maya MontenegroProject Director: Paula SantanaProject Manager: Gustavo Garcia / Juliana DantasProducer:Ricardo Franco...

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