Nongfu Spring's 'Forbidden City Bottles' sells history in bottles of water

Jenny Chan

Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.

Campaign details

Award show: ROI FestivalAward category: Brand Design Award level: GoldBrand: Nongfu SpringBrand owner: Yang Sheng Tang GroupCampaign name: 'Dreaming In The Forbidden City, the Bottle Says New Words'Agency: 1Fusion DigitalIndustry category: Non-alcoholic drinksRelease date: August 2018Budget: RMB 500,000 - 1 millionCountry: China

Background

Nongfu Spring remains the market leader in the Chinese bottled water market, but competition in the industry is still fierce, with demand gravitating towards functional beverages and premium water brands. The brand owned by Yang...

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