Northgate Spain: Boosting vehicle rental in times of confinement

Northgate Flexible Renting, a company that rented vehicles to big companies and SMEs, had to regain business in Spain following cancellations during the pandemic.

Campaign details

Brand: Northgate SpainBrand owner: Northgate SpainEntrant company: Northgate Flexible Renting, Getafe, MadridIdea creation: Spark Foundry, MadridMedia: Spark Foundry, MadridMarket: SpainSector: Rail, coach, boat & car rentalMedia channels: Online display, Radio & audio, Search marketing, TelevisionBudget: 0k

Executive summary

Northgate Flexible Renting is a Spanish leader regarding rental vehicles for big and SME companies. One of the most valuable differential points is their flexibility about the contract period, but it started to be a problem when lockdown burst: they had to face...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands