Novartis: The Patients Parliament

Novartis, a pharmaceutical company, created the Patients Parliament, which gave power to patients in Sweden by allowing them to discuss different issues with legislators.

The Challenge

  • Introduction of new treatments is complicated, and takes a long time.
  • Traditional forms of healthcare lobbying are not efficient enough.
  • Patients could be even stronger advocates for better healthcare, but their organisations are not united.
  • Novartis needed to show dedication to their commitment to patients and build trust with the patient community.

Better possibilities for everyone to be co-creators in their own healthcare is crucial to tackle the increased prevalence of chronic diseases, and inequalities in health.

Research shows the clear benefits, both in terms of results and costs, of putting the patient's unique life situation at the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands