Campaign details
Brand: NSPCCAdvertiser: NSPCCCountry: UK
Campaign Overview
Helping parents and babies bond
Good interactions with babies are crucial for development, but not all parents have the tools and confidence to succeed. NSPCC set out to change that.
Strategy
The charity, working with Vroom and Leo Burnett, wanted to use emails to give new parents the tools and confidence to build stronger bonds with their babies. This would involve:
- Informing parents about the science of child development, motivating them to take action;
- Giving parents the information needed to improve their interactions; and
- Normalising behaviours, making...