Campaign details
Brand: NuveniaBrand owner: EssityEntrant company: Essity Italy S.P.A., LuccaIdea creation: Dwarf & Ground Control, LondonMedia: Zenith, MilanPR: Omnicom Public Relations Group, MilanMarket: ItalySector: Feminine hygieneMedia channels: Events & experiential, Onine video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Integrated projects of video, social, influencers community and local exhibition to communicate that noone body or intimate area is perfect but every women is #perfectly normal as it is, breaking stereotypes and taboo