Client problem
In 2015, the NZ Transport Agency set out to reduce the road risk posed by distracted driving.
Driver distraction was a factor is in up to 30% of crashes, and texting drivers 23 times more likely to be involved in a crash than drivers focused on the road.
As phones had grown in ubiquity, so too has their use when we drive especially for drivers under 20 years of age.
80.6% of these young drivers admitted to having been distracted, most commonly citing phones as the source.
With the adoption of digital technology only expected to grow, we...