NZ Transport Agency: Hello

NZ Transport Agency, a state agency in New Zealand, increased awareness of the dangers of using a phone while driving by launching a video ad that showed passengers telling drivers to put them first by intercepting them and their phone.

Client problem

In 2015, the NZ Transport Agency set out to reduce the road risk posed by distracted driving.

Driver distraction was a factor is in up to 30% of crashes, and texting drivers 23 times more likely to be involved in a crash than drivers focused on the road.

As phones had grown in ubiquity, so too has their use when we drive especially for drivers under 20 years of age.

80.6% of these young drivers admitted to having been distracted, most commonly citing phones as the source.

With the adoption of digital technology only expected to grow, we...

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