Campaign details
Brand: O2Agency: VCCP London
Executive summary
This is a story about when, how and why brand characters work.
Something that once planning got their teeth into, transformed how people see O2.
In the year where life was devoid of joy, O2 were left devoid of many of their key strengths. There were two options.
- Spend lots of money on aggressive pricing and DR media, to drive short term sales uplift and ride out the Coronacoaster.
- Or ignite the challenger spirit this brand was founded on, and dig deep - re-establish their rightful place in telco...