Ocedel: Film - 'Firefly Man' (Japan)

Contains the film creative 'Firefly Man' for Ocedel by the agency Drill in Japan.

Firefly Man

Agency: Drill, TokyoCreative Director: Kazuya NakajimaCopywriter: Masakazu TaniyamaProduction Company: Geek Pictures, TokyoDirector: Wataru SatoProducer: Kosui YamashinaSynopsis:In its quest for a memorable campaign, Ocedel created a surrealist film that tied humor with traditional storytelling elements of Japanese culture. In the ad, a kind father, whose poor family has no money to buy new lightbulbs, decides to head to the forest and become a “firefly man”. With his transformation, he’s able to provide lighting for the household but, as the family later...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands