ODEON: Digital Customer Experience

ODEON Cinemas, a cinema company, set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket booking journey to the point of consideration.

Campaign details

Brand: ODEON Cinema HoldingsAdvertiser: ODEON Cinema HoldingsAgency: Ogilvy UKCountry: UK

Campaign Overview

Go ahead, make cinema-goers' day

In the face of stiff competition from film-on-demand, ODEON UK set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket-booking journey to the point of consideration.

Strategy

To many, a trip the cinema is perceived as an event, an indulgent treat worth the money for the experience. But as on-demand services become the norm for customers, their expectations increase and perceptions of going to the cinema...

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