Campaign details
Brand: ODEON Cinema HoldingsAdvertiser: ODEON Cinema HoldingsAgency: Ogilvy UKCountry: UK
Campaign Overview
Go ahead, make cinema-goers' day
In the face of stiff competition from film-on-demand, ODEON UK set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket-booking journey to the point of consideration.
Strategy
To many, a trip the cinema is perceived as an event, an indulgent treat worth the money for the experience. But as on-demand services become the norm for customers, their expectations increase and perceptions of going to the cinema...