Campaign details
Brand: ODEONBrand owner: ODEONEntrant company: Ogilvy, LondonMarket: EuropeSector: Films & moviesMedia channels: Events & experiential, Mobile & apps, Websites & micrositesBudget: No budget
Executive summary
ODEON Cinema Group – a UK based theatre chain – redesigned its end-to-end digital customer experience to help improve their relevance to the Netflix generation and to ensure that they were able to compete for loyalty and maintain their position as one of the UK's most loved brands.
ODEON had drifted behind the competition in terms of customer experience and...