Campaign details
Brand: Old MutualBrand owner: Old MutualEntrant company: HaveYouHeard, Cape TownMedia: HaveYouHeard , Cape TownMarket: South AfricaSector: InsuranceMedia channels: Events & experiential, Social media, Websites & microsites, Word of mouth,influencersBudget: Up to 500k
Executive summary
Financial institution Old Mutual is one of South Africa's oldest mutual funds and, as such, has struggled to attract young people to its products and services. To address this, we built a cultural hub in the Maboneng area of Johannesburg – a centre for alternative expression adopted by the...