Campaign details
Brand: OlivoilaBrand owner: Yihai KerryAgency: McCann Worldgroup ChinaMarket: ChinaIndustries: Dairy products, fats, oilsMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: 1-3 million
Executive summary
Most Chinese people never consider using olive oil in their daily cooking, in the belief that it only suits Western food. With it representing just a fraction of cooking oil sales in China, growth was limited and had stagnated for olive oil brand Olivoila.
With its credibility in being one of the best-known olive oils, we needed...