Olivoila: The Battle

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Campaign details

Brand: OlivoilaBrand owner: Yihai KerryAgency: McCann Worldgroup ChinaMarket: ChinaIndustries: Dairy products, fats, oilsMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: 1-3 million

Executive summary

Most Chinese people never consider using olive oil in their daily cooking, in the belief that it only suits Western food. With it representing just a fraction of cooking oil sales in China, growth was limited and had stagnated for olive oil brand Olivoila.

With its credibility in being one of the best-known olive oils, we needed...

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