OLX: What if?

OLX, a consumer-to-consumer sales platform, launched a campaign in Poland to tackle bad online behaviour.

Campaign details

Brand: OLXBrand owner: NaspersEntrant company: OLX, PoznańIdea creation: 180Heartbeats+Jung V Matt , WarsawMarket: PolandSector: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

The Internet is full of hate speech and rudeness. The worst behaviours come from anonymous users, and OLX's have to deal with them every day. OLX used the authentic insights from its website to fight against pathologies on the Internet.

By addressing unkind comments we wanted to set a good example, provoke dialogue and educate to clear...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands