Omo: OMO Beacons

Omo, a laundry products brand, created a targeting campaign in supermarkets in Chile that sent messages to consumers' phones when they were in specific aisles to increase sales of its products.

Campaign details

Brand: OmoLead Agency: InitiativeRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Omo was falling in sales in specific supermarkets. How could we make a direct support in them?

The objective was to perform a test that will help us measure the effectiveness of ads displayed on mobile in a personalized way and geolocated in stores.

Target Audience

For being a test we look for a transversal range: Men and women from 35 to 55 years old.

According to this...

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