One in four (25%) kids aged between 13 and 18 watches e-sports content on a screen, according to data across 13 different markets from The Insight People's annual Kids Insights Future Forecast report.
E-sports proves most popular among younger audiences in China, where two-fifths (38%) of kids say they watch content. India (34%) and Mexico (33%) follow close behind, with one-third engaging with the activity.
Younger audiences are also highly engaged with e-sports, as over 10% of kids watch e-sports at events in seven of the countries surveyed. At least 10% also participate in e-sports themselves in India,...