Campaign details
Brand: OphthalmologyAgency: BBH
Right now, as we speak, millions of people in the world suffer from eye diseases brought on by old age or diabetes. For a long time, 15 years in fact, the predominant way of treating these diseases has stayed largely the same — regular injections into the eye that targets a single underlying cause of disease.
But the reality is, there's more than oneunderlying cause of these diseases. And not all doctors are aware of the latest scientific development. As a result, there's an urgency to educate doctors about the...