Ophthalmology: Docs just want to have fun - Using emotive and exciting storytelling to help dislodge a 15-year-old habit

Roche, a pharmaceutical company, launched a campaign in Europe to raise awareness of the latest scientific development to help with eye diseases brought on by old age or diabetes.

Campaign details

Brand: OphthalmologyAgency: BBH

Right now, as we speak, millions of people in the world suffer from eye diseases brought on by old age or diabetes. For a long time, 15 years in fact, the predominant way of treating these diseases has stayed largely the same — regular injections into the eye that targets a single underlying cause of disease.

But the reality is, there's more than oneunderlying cause of these diseases. And not all doctors are aware of the latest scientific development. As a result, there's an urgency to educate doctors about the...

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