OREO UK: The Playful Network

OREO UK, a biscuit brand, launched a campaign to bring brand meaning to the UK by encouraging playfulness.

Campaign details

Brand: OREO UKAgency: Digitas UK

Executive Summary

Look. We get it. We say OREO and you say, 'Oh yeah, dunk in the dark!'.

Judges, that was 2013.

And that was a Superbowl Tweet.

This is 2021. And don't get us wrong, there's no getting away from the fact that OREO is one of the most famous and iconic brands in the world. What with its strong American heritage and endless appearances throughout US-imported pop-culture - it is a pretty famous cookie.

Here in the UK, a nation of beige biscuit eating tea-dunkers, the humble OREO...

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