Panadol: Sahanaabhimani

This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.

Panadol: Sahanaabhimani

Campaign details

Brand owner: GlaxoSmithKlineLead agency: Ogilvy Public RelationsBrand: PanadolCountry: Sri LankaIndustry Non-prescription, OTC productsMedia: Events & experiential, Newspapers, Other & ambient media, Public relations, Radio, Social media, TelevisionBudget: Up to 500k

Executive summary

Sri Lanka was ranked as one of the least happiest countries in the world according to the World Happiness Report 2013, coming in at 137 out of 156 nations. While the country did have problems with post-war reconciliation and economic strife, there were still plenty of reasons for Sri Lankans to...

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