Campaign details
Brand: Panetón D'OnofrioBrand owner: NestléLead agency: ThriveCountry: PeruIndustries: Bread, cake, biscuitsMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, TelevisionBudget: Up to 500k
Executive summary
Peruvian fruitcake Paneton D'Onofrio is one of the most valuable brands in Peru. It represents an annual tradition at Christmas, however in recent years its territory has been threatened by other players ready to steal the Peruvian Christmas.
Market background and context
Peru is a country where, most of the year, you will look at the sky and find a...