Pants Bear: Learning life one adventure at a time

Children’s education and entertainment brand Pants Bear launched in Malaysia with a content strategy tailored around cultural moments and learning activities.

Campaign details

Brand: Pants BearAgency: Industria Sdn BhdMarket: Malaysia

Market background and objectives

How do you introduce a new kids’ brand during a global pandemic, when advertising to children has been made difficult if not impossible?

Pants Bear is a Malaysian children’s entertainment and education brand with a vision to become the new global standard in early childhood content and a brand dedicated to children’s happiness and well-being.

Pants Bear himself is a four-year-old bear who lives at Bearry Mountain with his family. Every day in Pants Bear’s life is an adventure and he shares...

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