Patanjali Mango Juice: Patanjali- Motu Patlu

Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.

Campaign Details

Brand: Patanjali Mango JuiceLead Agency: PokktRegion: APAC

Strategy

Objective

Nutrition is of key importance to anybody, kids in particular.

With so many junk and packaged food and beverage options around, it is getting increasingly difficult to get kids to consume something that is pure, organic, fresh and nutrient-rich.

When Patanjali wanted to launch their mango juice in the market they faced the same issue, as their primary TG is 6-14 year old kids. Let alone attracting, reaching these kids on a digital platform is a difficult task as they don't own a device...

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