PayPal: A little win for data-driven empathy

Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.

Campaign details

Brand: PayPalAdvertiser: PayPalAgency: RAPPCountry: UK

Campaign Overview

A little win for data-driven empathy

At a time of disruption for communities and families, PayPal shone a light on the utility and ubiquity of its payment product range.

Strategy

During COVID-19, normal payment options – cash, credit/debit cards – were either not an option or considered risky (think dodgy websites shifting toilet roll). PayPal wanted to show its platform and product range wasn't just a safe alternative payment mechanism, but also a helpful brand with tangible solutions for even the most unconventional needs....

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