Peace Products: Peace Products

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

Campaign details

Brand: Peace ProductsBrand owner: Peace ProductsEntrant company: Geometry BogotáMarket: ColombiaSector: Charities & voluntary organisationsMedia channels: Direct marketing, Packaging & designBudget: Up to 500k

Executive summary

A 50-year war in Colombia had left more than 8.3 million people displaced and facing conditions of vulnerability and poverty. Following the signing of the country's Peace Agreement in 2016, many of them returned to their lands to cultivate them again, but found themselves facing another war: oversupply and intermediaries. We turned these small farmers into entrepreneurs of unique products....

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Insights Team
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