Pedigree: Feed The Stray

Pedigree, a pet food brand, launched a campaign in India to feed stray dogs during the Covid-19 pandemic when they were most likely to experience neglect.

Campaign details

Brand: PedigreeBrand owner: MarsEntrant company: MediaCom, GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMarket: AsiaSector: PetcareMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

While Pedigree's social media journey began with the objective of spreading awareness about the brand and pet nutrition, over the years it has evolved to be much more. Pedigree being the global brand and industry leader, we envision to not only help and support pet parents by providing complete &...

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