Campaign details
Brand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels: Mobile & apps, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In early 2020, COVID-19 pandemic was spreading across countries. India packed with 1.3 billion people was a ticking timebomb. To avoid 'community spread', the Government announced one of the strictest lockdowns. But as soon as lockdown was revoked people started meeting and greeting without maintaining social distancing. But...