Pepsi: #Summergram

Carbonated drinks giant Pepsi ran a multichannel campaign to increase sales in the US.

Campaign details

Brand: PepsiBrand owner: PepsiCoAgency: MotiveCountry: United States

Executive summary

Summer is the #1 season for CSD sales and dollar sales lift during this key window, so Pepsi needs to be at the forefront of consumers' unapologetic enjoyment.

We realised Pepsi drinkers want to enjoy what makes them happy without having to apologize to others for doing so.

So Pepsi looked to raise its efficacy and its sales curve by creating an unapologetic campaign: empowering consumers to live out loud and helping them celebrate summer’s sun-drenched experiences with a pop of flavor...

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