PETRONAS: Bersama Merentas Zaman (PETRONAS 45th Anniversary)

Ashveen Subramaniam, Sui Ying Teoh

Oil and gas company Petronas created a nostalgic immersive multichannel campaign to celebrate its 45th anniversary and communicate its contribution to the country to build brand love in Malaysia.

Campaign details

Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agency: Invictus BlueMarket: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

As an oil and gas company, Petronas faces its share of negative perceptions, especially among Malaysians. We wanted to rekindle the love and pride Malaysians felt for Petronas as a...

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