Campaign details
Brand: PharmEasyBrand owner: PharmEasyAgency: MindshareMarket: IndiaIndustries: Healthcare services, providersMedia channels: Newspapers, Online display, Radio & audio, TelevisionBudget: No budget
Executive summary
This is the story of a fledgling brand in a competitive category, with a tight budget, that wanted a data-driven solution to increase adoption.
By optimising its media investment, it was able to grow 250% versus the category, demonstrating the critical role of data in marketing success.
Market background and cultural context
In the past decade, Indian e-commerce has grown at 26% CAGR. One...