PhonePe: You are our heroes

PhonePe, a digital fintech firm, increased transactions by helping merchants in India create their own personalised QR code.

Campaign details

Brand: PhonePeBrand owner: FlipkartEntrant company: PhonePe Private Limited, BangaloreMarket: IndiaSector: Digital paymentsMedia channels: Direct marketing, Mobile & apps, Online display, Point-of-purchase, in-storeBudget: 500k - 1 million

Executive summary

16 Mn Indian merchants accept payments from 250 Mn customers through our QR. This campaign targeted local merchants with high transaction volume but divided/declining counter share of payments on our QR. Our ambition was to gain significantly higher share of transaction from competitors. We leveraged our crew of ~5k field agents to gather insights and crafted a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands