Campaign details
Brand: PhonePeBrand owner: FlipkartEntrant company: PhonePe Private Limited, BangaloreMarket: IndiaSector: Digital paymentsMedia channels: Direct marketing, Mobile & apps, Online display, Point-of-purchase, in-storeBudget: 500k - 1 million
Executive summary
16 Mn Indian merchants accept payments from 250 Mn customers through our QR. This campaign targeted local merchants with high transaction volume but divided/declining counter share of payments on our QR. Our ambition was to gain significantly higher share of transaction from competitors. We leveraged our crew of ~5k field agents to gather insights and crafted a...